Pedrali Scores a Hat-Trick at Red Dot Design Awards 2013


Pedrali won the REDDOT DESIGN AWARD 2013 in the Product design category with three products: ARA armchair designed by Jorge Pensi Design Studio, MALMÖ armchair by Michele Cazzaniga, Simone Mandelli and Antonio Pagliarulo and NOA chair by Marc Sadler.

For those who aren’t familiar, the Red Dot Design Award is the international prize issued by Red Dot Institute constituted by a jury of 37 design experts that rewards the best products and projects of the year. After winning the Good Design Award in 2012 , MALMÖ armchair gained another important reward within a year of its presentation. The victory of ARA and NOA chairs confirms the high design performance of Pedrali that celebrates its 50 years activity and its 25th attendance at Salone Internazionale del Mobile in the year 2013. The RED DOT DESIGN AWARD 2013 ceremony takes place in Essen on 1st July and the winning products will be displayed at Red Dot Design Museum in Essen.

Ara, designed by Jorge Pensi Design Studio, is a polypropylene moulded armchair rein­forced with fibreglass, stackable and suita­ble for both indoors and outdoors. The upper part of back structure forms a big handle for an easy lifting and moving, giving it a distinct character. Thanks to the tapered shape of the legs it’s light and elegant, although resistant and non-deformable. We are proud to announce that we carry inventory of the Ara arm and side chair in white, blue, and light grey.


Malmo, designed by Michele Cazzaniga, Simone Mandelli, and Antonio Pagliarulo was born from an imaginary journey along the sides of a Scandinavian lake. It recalls the experience of a come back home with the coziness of wood warming up the environment. Made with ash timber frame in bleached or black stained finish, plywood shell. Also available with an upholstered seat and back and also in an armless version.


Noa, designed by the infamous Marc Sadler, is a chair which combines the elegance of its perfect proportions to the comfort of the seat, all thanks to the innovative construction technique. The seat is upholstered and contained in a polycarbonate shell with a glossy outer surface. The upholstery can be in fabric, leather or eco leather, the legs are chrome-plated steel or powder coated. The upholstery range in com­bination with the colours of the shell offers a wide range of possible customizations and solutions for both residential and contract furnishings.